Brand protection that enforces, not just reports
We monitor domain registrations and brand mentions for your name and run the takedown procedures with registrars, hosters and marketplaces. One process, one point of contact, connected to the cybersecurity you already have in place.
A lookalike domain is rarely just a trademark issue. It is usually the opening move of a phishing campaign against your customers and your staff.
Typosquatting and lookalike domains: addresses one character away from yours carry phishing pages in your brand name. This is the fastest threat, because a domain can be registered and made live within minutes.
Fake shops copy your brand name, your logo and your product photos and take money from your customers. The damage hits you twice, financially and in the trust people place in your brand.
Counterfeit products on marketplaces and misuse of your logo and image assets dilute your positioning and tie up internal time nobody planned for.
Impersonation of your management and staff on social networks, plus fake job listings used to harvest applicant data.
Monitoring and early detection
- Continuous domain monitoring for new registrations related to your brand name and its spelling variants
- Detection of newly registered lookalike domains before they carry a live page or start sending mail
- Tracking of brand mentions across the web, on marketplaces and on social networks
- Prioritisation by actual risk instead of alerting on every name similarity
Evidence and enforcement
- Time-stamped evidence capture so a case stays provable after the page is gone
- Formal notices to platforms, hosters and registrars, including notice and action procedures under Article 16 of the Digital Services Act
- Use of the trusted flagger mechanism under Article 22 of the Digital Services Act where it applies
- Preparation of trademark claims under German trademark law and unfair competition claims under the German Act Against Unfair Competition, together with your legal counsel
- Guidance on customs border seizure as an option against physical counterfeits
Immediate containment in your own network
- Blocking of identified lookalike domains in DNS filtering and firewall before any takedown lands
- Mail filter rules against the senders and links used by the campaign
- Short internal warnings for your team, sales and support while a campaign is active
- Documented evidence per case, usable for insurance, legal action and internal records
Discovery and assessment, time-stamped evidence, immediate containment in your network and mail filters, formal notice, follow-up until removal, documentation
Monitoring, enforcement and network defence sit in one place, with no handovers between a tool vendor and a law firm
A counterfeit takedown removes a listing, not a business model. What works is the recurring process, not the single action
Brand and IP Protection
Do I need a registered trademark?
For the strongest claims and for marketplace takedowns, in most cases yes. Platform complaint programmes almost always require a registered trademark, and claims under German trademark law depend on one. Without registration, considerably less is enforceable, usually through unfair competition law or a platform's own terms of use. If you do not have a registration yet, we prepare that step with you and your legal counsel rather than promise protection that does not exist without it.
Am I legally required to monitor my brand?
No. There is no legal obligation to run brand monitoring. The reason for a continuous process is practical: claims are of little use if nobody notices they have arisen, and a phishing domain in your brand name does damage long before any legal question is settled.
Is a page gone for good after a takedown?
The specific page or listing, yes. The pattern, no. Operators simply register again, often with a different registrar and a slightly different spelling. That is why we work with continuous monitoring and a fixed procedure rather than one-off actions, and why we do not promise finality.
How does a case run in practice?
In six steps: discovery and risk assessment, time-stamped evidence capture, immediate containment in your network and mail filters, formal notice to the platform, hoster or registrar, follow-up until the page is taken down, and closing documentation. The containment step protects you regardless of how fast the other side responds.
Why buy brand protection from an IT provider?
Because there is a gap in the market here. Above it sit enterprise platforms sized for far larger organisations than companies under 500 employees, often without a German-speaking counterpart. Below it sits pure domain monitoring that reports but enforces nothing. We occupy the middle: monitoring and enforcement from one provider, connected to the cybersecurity that is already running. Typosquatting protection is a brand topic and a phishing topic at the same time, and split responsibilities cost exactly the time that matters here.
Brand abuse starts with a domain nobody has noticed yet
We review which lookalike domains and brand mentions already exist around your name and discuss which of them are a real risk. Write to us at info@cavrix.de.